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  • Ali Aydan: Welcome to 2026.

    Ali Aydan: Welcome to 2026.

    The first week of January is usually the loudest. Every brand is shouting for attention. New resolutions. New campaigns. New noise. The easy path for a technology company is to chase trends. To add more flashing lights. To complicate the user experience with features nobody asked for. That is the gadget game. At DORIX,…

  • Ali Aydan: I Thought I Was Leading Until I Started Listening

    Ali Aydan: I Thought I Was Leading Until I Started Listening

    Most leaders hear their teams. Very few actually listen. That used to be me. I didn’t realise what I was missing until I made listening a habit. The shift? Subtle. The results? Game-changing. Morale lifted. Ideas flowed. Our performance sharpened. Here’s what real listening does for your team: 1. You Earn Their TruthWhen people…