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Ali Aydan: The era of the “Digital-Only” moat is over
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For the last decade, the investment thesis was simple. Buy SaaS. Avoid hardware. The logic was that software had zero marginal costs and infinite scalability. Hardware was seen as messy. It required inventory, logistics, and capital. But in 2025, the wind has changed. We are seeing a massive correction in the market. Why? Because…
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Ali Aydan; The most expensive line item on your P&L is not salary. It is complexity.
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There is a law in physics that applies directly to business: as mass increases, velocity decreases. Most leaders confuse “growth” with “bloat”. They believe that to double their revenue, they must double their headcount. This is a fallacy. When you add a new person to a team, you are not just adding a resource.…
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Ali Aydan: Stop buying dead wood for your front door.
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For centuries, the front door has been a passive object. A piece of wood. A slab of steel. It sits there, waiting to be pushed. In 2026, that is not enough. At DORIX, we believe the entrance to a modern home should be an active participant in your security. This is not just a…
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Ali Aydan: If you are still carrying a metal key, you are living in the past
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We drive cars that unlock as we approach them. We access our bank accounts with a glance. We pay for coffee with a watch. Yet, when it comes to our most valuable asset—our home—we still rely on a jagged piece of brass invented in the 1860s. It is an anachronism. In 2026, the physical…
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Ali Aydan: The most dangerous time in business is when it is quiet.
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The lights are back on across the industry today. For the last two weeks, the market was silent. The phones stopped ringing. The emails stopped flooding in. For many, that was downtime. For the DORIX leadership team, that was “Architecture Time.” I believe that strategy is impossible to write in the chaos of a…
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Ali Aydan: My prediction for 2026 is controversial.
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We will see the decline of residential facial recognition and the dominance of the fingerprint. For the last few years, the industry has pushed cameras everywhere. “Unlock with your face” became the standard pitch. But at DORIX, we made a conscious decision to avoid it. Why? Because privacy is the ultimate luxury. People are…
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Ali Aydan: The lights are on here at 19 Berkeley Street
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Ali Aydan says; Conventional advice says a CEO should ‘unplug’ today. We are told to seek balance. I respectfully disagree. If you are building a legacy, you do not punch a clock. You cannot unplug from a mission you believe in. But you can shift gears. The danger for a Founder is not working…
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Ali Aydan: Tonight, the technology should disappear.
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Ali Aydan says; For 364 days a year, my team and I obsess over encryption protocols. We analyse battery life curves. We debate the tensile strength of hardened steel components in the War Room. But on Christmas Eve, none of that matters. When you close your front door tonight, you are not interacting with…
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Ali Aydan: The most expensive word in business is ‘Yes’.
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Earlier this year, we killed a product feature that was 90% complete. It was a face recognition for one of our smart locks. The R&D team had spent months on it. The capital expenditure was significant. The code was written. Technically, it worked. The market data suggested it would drive short-term sales. But there…
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Ali Aydan: The door handle is the first handshake of any building.
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Ali Aydan says; I recently walked through a prime residential development in London. The lobby featured imported marble. The glass was triple-glazed. The location was perfect. Then I reached for the front door. The handle was light. The lock mechanism rattled. It felt hollow. In one second, the illusion of luxury collapsed. The human…