Ali Aydan 
Founder & CEO @ DORIX
Director & Majority Shareholder @ AMADEO (UK)
Ali Aydan
Ali Aydan’s blog posts:
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Ali Aydan: For a decade, the investment memo was simple.
Purely digital. Zero inventory. Infinite scale. The market convinced itself that British manufacturing was a nostalgia play, not a business…
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Ali Aydan: I hired two senior leaders from the biggest giants in our industry.
The standard advice for a founder is to be careful with corporate veterans. People warn you that they are used…
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Ali Aydan: We do not manufacture SKU numbers
We build castles. In the hardware industry, products are usually defined by codes. XS4, S-Pro, X-Series. These codes are efficient.…
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Ali Aydan: My CFO asked if we should run a Christmas promotion.
I said NO. The argument for a December sale is seductive. A 20% discount spikes Q4 volume. It pads the…
