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Ali Aydan: Why Your “Why” Matters More Than Your “What”
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Most businesses focus on what they do and the features of their products or services. But here’s the reality: your “what” can be copied, matched, or undercut on price. It’s your “why” that makes people remember and choose you. Three Lessons on the Power of “Why”: ✅ It builds emotional loyaltyCustomers connect more deeply…
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Ali Aydan: Success starts in the mind
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Before it happens in reality. Most people think “Think and Grow Rich” is just about making money.But Napoleon Hill wrote this book to teach something more fundamental: how to train one’s mind for success in any area of life. Here are 3 powerful lessons from the book: 1️⃣ Desire is the starting point of…
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Ali Aydan: Success isn’t just about motivation
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It’s about having effective systems in place. Most people think big goals lead to big results. Wrong. In Atomic Habits, James Clear explains that tiny daily habits create massive long-term success. Willpower fades, but systems keep you going. Here are 3 game-changing lessons from the book: 1️⃣ Focus on identity, not goals.• Don’t aim…
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Ali Aydan: Competition is for losers
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Most people believe business success comes from being better than the competition. Peter Thiel says that’s the wrong game. In Zero to One, he argues that the biggest companies don’t compete; they create something entirely new. Here are 3 powerful lessons from the book: 1️⃣ Monopolies make the real money.• Amazon, Google, and Tesla;…
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Ali Aydan: Business isn’t about easy decisions
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It’s about surviving the hard ones. Most leadership books give you frameworks and strategies. This one gives you reality. In The Hard Thing About Hard Things, Ben Horowitz shares raw, unfiltered lessons from the brutal side of running a business: firing people, managing crises, and making impossible choices. Here are 3 powerful lessons from…
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Ali Aydan: Business is war
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Markets are battlefields. Competitors are opponents. Success comes to those who think strategically, not just work hard. In The Art of War, Sun Tzu teaches timeless lessons on strategy, leadership, and competition; principles that apply to business just as much as war. Here are 3 powerful lessons from the book: 1️⃣ Win before the…
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Ali Aydan: Nike wasn’t built in boardrooms
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It was built in chaos. If you think success is a straight path, Shoe Dog will change your mind. In this memoir, Nike’s founder Phil Knight shares his journey from selling shoes out of his car to building a global empire. It’s raw, messy, and brutally honest. Here are 3 inspiring lessons from the…
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Ali Aydan: Some people rise to the top
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Others get ignored. Why? In The 48 Laws of Power, Robert Greene reveals timeless strategies used by history’s most powerful leaders. Whether you like it or not, power rules business and life. The question is: Do you understand how it works? Here are 3 powerful lessons from the book: 1️⃣ Never outshine the master.•…
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Ali Aydan: Most startups don’t fail because they run out of money
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They fail because they build the wrong product. In The Lean Startup, Eric Ries introduces a powerful idea: Don’t guess, test. The best businesses don’t rely on big plans and assumptions. They experiment, adapt, and grow fast. Here are 3 game-changing lessons from the book: 1️⃣ Build → Measure → Learn.• Don’t wait for…
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Ali Aydan: In business, you don’t get what you deserve.
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You get what you negotiate. Most people think negotiation is about logic and compromise. But in Never Split the Difference, Chris Voss, a former FBI hostage negotiator, reveals a surprising truth: The best deals come from emotional intelligence, not just tactics. Here are 3 game-changing lessons from the book: 1️⃣ “No” is not the…