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Ali Aydan: Motion creates clarity.
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I started my week by walking to the office. It is not for fitness. It is for the mind. We have just finished January. For the last 31 days, the corporate world has been obsessing over “Strategy”. We have hidden behind spreadsheets, roadmaps, and forecasts. We have convinced ourselves that planning is working. It…
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Ali Aydan: A perfect product is a thousand invisible handshakes.
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It is easy to look at a finished DORIX lock and credit the designer or perhaps the engineer. But in reality, a flawless product is not the result of a single “genius”. It is the result of a chain of custody that must remain unbroken for months. I often teach my team about the…
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Ali Aydan: Technology should respect history, not erase it.
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There is a conflict at the heart of the British property market. We have some of the most beautiful heritage architecture in the world. Victorian terraces. Georgian townhouses. Edwardian mansions. Yet, when we try to upgrade these homes, we often ruin them. Walk down a street in Kensington and look at the doors. You…
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Ali Aydan: Engineering in London. Building for the world.
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There is a dangerous assumption in hardware that “Design” and “Manufacturing” are two separate phases. People think you finish the drawing in London, hit send, and the factory abroad simply prints the product. This is how companies fail. To meet the demand we are facing this year, we cannot rely on cottage industry production…
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Ali Aydan: The lock is the body. The software is the soul.
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If you look at a DORIX lock, you see steel. You see glass. You see a physical barrier. But if you look closer, you are looking at a Trojan Horse. The mistake most hardware manufacturers make is thinking their job ends when the box is shipped. They sell the metal and walk away. We…
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Ali Aydan: Competence is common. Caring is rare.
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You can hire for almost anything in 2026. You can hire for technical precision. You can hire for operational experience. You can hire for punctuality. But there is one metric that does not appear on any CV. The Spark. I have been thinking a lot recently about the difference between a “perfect employee” and…
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Ali Aydan: Stop buying dead wood for your front door.
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For centuries, the front door has been a passive object. A piece of wood. A slab of steel. It sits there, waiting to be pushed. In 2026, that is not enough. At DORIX, we believe the entrance to a modern home should be an active participant in your security. This is not just a…
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Ali Aydan: If you are still carrying a metal key, you are living in the past
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We drive cars that unlock as we approach them. We access our bank accounts with a glance. We pay for coffee with a watch. Yet, when it comes to our most valuable asset—our home—we still rely on a jagged piece of brass invented in the 1860s. It is an anachronism. In 2026, the physical…
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Ali Aydan: The most dangerous time in business is when it is quiet.
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The lights are back on across the industry today. For the last two weeks, the market was silent. The phones stopped ringing. The emails stopped flooding in. For many, that was downtime. For the DORIX leadership team, that was “Architecture Time.” I believe that strategy is impossible to write in the chaos of a…
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Ali Aydan: My prediction for 2026 is controversial.
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We will see the decline of residential facial recognition and the dominance of the fingerprint. For the last few years, the industry has pushed cameras everywhere. “Unlock with your face” became the standard pitch. But at DORIX, we made a conscious decision to avoid it. Why? Because privacy is the ultimate luxury. People are…