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Ali Aydan: Technology should respect history, not erase it.
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There is a conflict at the heart of the British property market. We have some of the most beautiful heritage architecture in the world. Victorian terraces. Georgian townhouses. Edwardian mansions. Yet, when we try to upgrade these homes, we often ruin them. Walk down a street in Kensington and look at the doors. You…
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Ali Aydan: The lock is the body. The software is the soul.
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If you look at a DORIX lock, you see steel. You see glass. You see a physical barrier. But if you look closer, you are looking at a Trojan Horse. The mistake most hardware manufacturers make is thinking their job ends when the box is shipped. They sell the metal and walk away. We…
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Ali Aydan: Your home is too smart for its own good.
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We have reached a tipping point in the “Smart Home” market. Ten years ago, the goal was connectivity. Today, the reality is clutter. You need an app to boil the kettle. You need a password to turn on the lights. You need a firmware update to open the blinds. This is not convenience. This…
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Ali Aydan: Great design is the absence of noise
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We are living in the age of “Interface Fatigue”. Walk into a modern smart home, and you are screamed at by technology. There are screens on the fridge. Flashing LEDs on the router. Touchpads on the light switches. Every visible button is a demand for your attention. It adds to your cognitive load. At…
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Ali Aydan; The most expensive line item on your P&L is not salary. It is complexity.
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There is a law in physics that applies directly to business: as mass increases, velocity decreases. Most leaders confuse “growth” with “bloat”. They believe that to double their revenue, they must double their headcount. This is a fallacy. When you add a new person to a team, you are not just adding a resource.…
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Ali Aydan: Stop buying dead wood for your front door.
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For centuries, the front door has been a passive object. A piece of wood. A slab of steel. It sits there, waiting to be pushed. In 2026, that is not enough. At DORIX, we believe the entrance to a modern home should be an active participant in your security. This is not just a…
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Ali Aydan: The most dangerous time in business is when it is quiet.
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The lights are back on across the industry today. For the last two weeks, the market was silent. The phones stopped ringing. The emails stopped flooding in. For many, that was downtime. For the DORIX leadership team, that was “Architecture Time.” I believe that strategy is impossible to write in the chaos of a…
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Ali Aydan: My prediction for 2026 is controversial.
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We will see the decline of residential facial recognition and the dominance of the fingerprint. For the last few years, the industry has pushed cameras everywhere. “Unlock with your face” became the standard pitch. But at DORIX, we made a conscious decision to avoid it. Why? Because privacy is the ultimate luxury. People are…
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Ali Aydan: The lights are on here at 19 Berkeley Street
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Ali Aydan says; Conventional advice says a CEO should ‘unplug’ today. We are told to seek balance. I respectfully disagree. If you are building a legacy, you do not punch a clock. You cannot unplug from a mission you believe in. But you can shift gears. The danger for a Founder is not working…
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Ali Aydan: The most expensive word in business is ‘Yes’.
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Earlier this year, we killed a product feature that was 90% complete. It was a face recognition for one of our smart locks. The R&D team had spent months on it. The capital expenditure was significant. The code was written. Technically, it worked. The market data suggested it would drive short-term sales. But there…