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Ali Aydan: London is changing. Security must adapt.
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In 2024/25, the Met recorded over 951,803 crimes across the capital. Robbery is up nearly 9% year on year. Theft from the person runs at five times the national average. I’m not sharing those numbers to frighten anyone. I’m sharing them because most people I speak to, smart, successful people, have no idea how…
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Ali Aydan: The view from the top is clear. But it is cold.
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There is a strange paradox in scaling a company. As the team grows larger, the founder’s world often gets smaller. Last Tuesday, I walked past the break room. The team was laughing and debating their weekend plans. I could sense their shared energy, but I felt unable to join them. This is the reality…
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Ali Aydan; The richest man in the world just admitted he is not happy
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Elon Musk posted a rare moment of vulnerability on X yesterday. “Whoever said ‘money can’t buy happiness’ really knew what they were talking about 😔” It is a sobering reminder. We often look at billionaires and assume their lives are perfect. We assume the bank balance solves the internal struggle. It does not. But…
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Ali Aydan: You are leaving money on the table at the front door.
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There is a metric in property development that often gets overlooked in the spreadsheet. “The First Touch” When a prospective buyer approaches a premium house, they have already made a subconscious judgment before entering. If they have to fumble with a cheap, jagged key or a plastic fob, the value of the asset drops…
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Ali Aydan: Technology should respect history, not erase it.
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There is a conflict at the heart of the British property market. We have some of the most beautiful heritage architecture in the world. Victorian terraces. Georgian townhouses. Edwardian mansions. Yet, when we try to upgrade these homes, we often ruin them. Walk down a street in Kensington and look at the doors. You…
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Ali Aydan: The lock is the body. The software is the soul.
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If you look at a DORIX lock, you see steel. You see glass. You see a physical barrier. But if you look closer, you are looking at a Trojan Horse. The mistake most hardware manufacturers make is thinking their job ends when the box is shipped. They sell the metal and walk away. We…
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Ali Aydan: Your home is too smart for its own good.
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We have reached a tipping point in the “Smart Home” market. Ten years ago, the goal was connectivity. Today, the reality is clutter. You need an app to boil the kettle. You need a password to turn on the lights. You need a firmware update to open the blinds. This is not convenience. This…
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Ali Aydan: Great design is the absence of noise
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We are living in the age of “Interface Fatigue”. Walk into a modern smart home, and you are screamed at by technology. There are screens on the fridge. Flashing LEDs on the router. Touchpads on the light switches. Every visible button is a demand for your attention. It adds to your cognitive load. At…
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Ali Aydan; The most expensive line item on your P&L is not salary. It is complexity.
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There is a law in physics that applies directly to business: as mass increases, velocity decreases. Most leaders confuse “growth” with “bloat”. They believe that to double their revenue, they must double their headcount. This is a fallacy. When you add a new person to a team, you are not just adding a resource.…
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Ali Aydan: Stop buying dead wood for your front door.
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For centuries, the front door has been a passive object. A piece of wood. A slab of steel. It sits there, waiting to be pushed. In 2026, that is not enough. At DORIX, we believe the entrance to a modern home should be an active participant in your security. This is not just a…