-
Ali Aydan – British Manufacturing Means Little Until You Give It Meaning
Ali Aydan says; What Exactly Is British About It? A buyer asked me that at a trade counter early on. He’d picked up one of our boxes, looked at the flag on it, and asked the one question the flag couldn’t answer. My reply was thinner than I’d have liked. He nodded politely and…
-
Ali Aydan: A product name is a promise.
In 1604, Sir Edward Coke wrote a sentence that defined British property rights. “An Englishman’s home is his castle.” At DORIX, we build the modern drawbridge. When we name a new piece of hardware, we reject random numbers and meaningless acronyms. A product name must carry weight. It must reflect a sense of place,…