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Ali Aydan: 5 Channel Partnership Mistakes That Cost More Than Lost Revenue
New on Forbes Business Development Council this week, the opening instalment in my Partnership Playbook series. The worst channel partnership I ever signed looked perfect on paper. Strong regional presence. Experienced sales team. National footprint. Within six months, that partner had repositioned our product into a price bracket we’d spent two years building away…
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Ali Aydan: You are leaving money on the table at the front door.
There is a metric in property development that often gets overlooked in the spreadsheet. “The First Touch” When a prospective buyer approaches a premium house, they have already made a subconscious judgment before entering. If they have to fumble with a cheap, jagged key or a plastic fob, the value of the asset drops…