
New on Forbes Business Development Council this week, the opening instalment in my Partnership Playbook series. The worst channel partnership I ever signed looked perfect on paper. Strong regional presence. Experienced sales team. National footprint. Within six months, that partner had repositioned our product into a price bracket we’d spent two years building away…

It started with a question I couldn’t answer about my own industry. Name ten security companies. Now describe what any of them actually stand for. Not what they sell. What they believe. I drew a blank. And I’d been in the sector for years before founding DORIX. That silence told me something. The access…