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There’s a test we run on every piece of software before it goes live. I hand it to someone who didn’t build it and say nothing. No tutorial. No walkthrough. No PDF guide. If they can’t figure it out in under sixty seconds, we’ve failed. This sounds obvious. It isn’t. The smart home industry…

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We have reached a tipping point in the “Smart Home” market. Ten years ago, the goal was connectivity. Today, the reality is clutter. You need an app to boil the kettle. You need a password to turn on the lights. You need a firmware update to open the blinds. This is not convenience. This…