“Entry-level role: requires 10 years’ experience.”
We’ve all seen job postings like this. They might seem funny at first glance. But for new talent trying to break through, they’re frustrating, and they can harm your business too.
As leaders, let’s commit to writing clear and fair job descriptions in 2025. Here’s how:
1. Keep it simple and clear
Forget unnecessary jargon or overly detailed lists. Clearly state what the role involves, the main duties, and the essential skills. Job ads should spark enthusiasm, not confusion.
2. Separate ‘must-have’ from ‘nice-to-have’
Be realistic about qualifications. If it’s essential, say so. But don’t scare people off with unrealistic demands that limit your talent pool.
3. Stop mislabelling entry-level roles
If it requires experience, it isn’t entry-level. Simple. Let’s give genuine opportunities to fresh talent by accurately naming roles.
4. Promote career growth
People want to know how joining your team will benefit their careers. Mention opportunities for mentoring, training, and advancement clearly and proudly.
5. Prioritise inclusive language
The wording of your job descriptions sends powerful signals about your culture. Emphasise transferable skills and diverse perspectives over rigid criteria.
Remember, your job ads reflect your company’s values and culture. Vague or unreasonable job postings make candidates question your workplace environment and leadership style.
Let’s make recruitment straightforward, fair and appealing in 2025. Clearer job descriptions lead to better hires and stronger teams.
What’s one thing you’d like improved in job descriptions this year? – Ali Aydan
Ali Aydan: Fed up with ridiculous job descriptions?
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