There is a cynicism in the modern market about the phrase “Designed in the UK”.
Some see it as a marketing trick. They think it is a way to justify a higher price tag while the product is actually assembled in Shenzhen.
But to an engineer, that label means something specific.
It is not about geography. It is about Methodology.
The UK has a very specific engineering culture. It is the culture that built the first steam engine. It is the culture that dominates Formula 1. It is a culture of “functional obsession.”
At DORIX, we consider “Designed in the UK” to be an engineering specification rather than just a label.
It means we engineer for the “Worst Case Scenario.”
Many markets are designed for the average use case. If it works 99% of the time, it ships.
British engineering standards demand we design for the 1% failure rate. We look at what happens when the lock is frozen, hammered, or hacked.
This is the lesson for any hardware founder. Provenance is value.
When a global buyer sees “UK Design”, they are not buying a flag. They are buying a reduction in risk. They know the tolerances were defined by a culture that hates ambiguity.
We don’t just sell products; we build trust.
