Change is part of business. Progress isn’t. That takes leadership.
After 20+ years in senior roles, one truth stands out, how a CEO shows up during change can either stall progress or accelerate it. You don’t need every answer, but you do need to keep the direction clear and the team steady.
Here are 10 things every CEO should keep in mind when leading through change:
1. Set the vision early
People can’t rally around what they don’t see. Give your team something clear to aim for.
2. Communicate more than you think you need to
Be open about what’s changing and why. Repetition builds trust.
3. Empower your managers
Middle leadership drives the day-to-day. Equip them to lead the change.
4. Expect the plan to shift
Agility matters more than perfection. Stay focused, but be ready to adjust.
5. Listen first
Change can bring resistance. Hearing people out builds buy-in.
6. Lead with calm, not ego
A confident, steady presence reassures people. This is when they look to you most.
7. Back learning
Upskilling isn’t a bonus; it’s essential. Growth starts with your people.
8. Celebrate progress
Small wins fuel momentum. Don’t wait for the big moments.
9. Let culture evolve
Hold onto what matters. But let the rest grow with the business.
10. Stay the course
You won’t please everyone. That’s not the goal. Back your judgment and keep moving.
Strategy matters. But it’s your people who carry the change. Back them, and they’ll move mountains with you.
What’s one leadership shift that helped you lead through change more effectively? – Ali Aydan
Ali Aydan: Leading through change?
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