We build castles.
In the hardware industry, products are usually defined by codes. XS4, S-Pro, X-Series.
These codes are efficient. They are logical. But they are also cold. They tell the engineering team that this object is a commodity. It is just another unit on a spreadsheet to be cost-optimised and shipped.
We wanted to change that psychological connection.
At DORIX, we name our smart products after British castles.
The Windsor, The Edinburgh, The Cardiff, The Belfast, …
This is not a marketing gimmick. It is an operational standard.
When an engineer is working on “The Windsor,” they treat it differently than “Unit 402.” You cannot put a cheap, rattling plastic component inside something named after a royal fortress. The name demands respect. It demands a level of weight, permanence, and dignity.
We draw inspiration from a line written by Sir Edward Coke in 1604: “An Englishman’s home is his castle.”
We shape it into a modern truth: “Your Home is Your Castle.”
That is the standard we hold. Whether it is a flat in London or an estate in the Cotswolds, the technology securing it should feel like a sanctuary, not a gadget.
We are not just selling access. We are selling a sense of place.
Ali Aydan: We do not manufacture SKU numbers
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