Purely digital. Zero inventory. Infinite scale.
The market convinced itself that British manufacturing was a nostalgia play, not a business strategy.
Capital chased lines of code because they were cheap to replicate. It avoided machined steel because it was heavy, complex, and required patience.
But the tide is turning.
The digital sector is now saturated with noise. The barrier to entry for software is lower than ever. Consequently, the value of real things is rising.
We are seeing a shift in conversation with asset managers. They are no longer just looking for the next SaaS multiple. They are looking for defensive moats.
Nothing creates a defensive moat like high-barrier hardware.
At DORIX, we are not just writing code. We are engineering physical assets. We are building a supply chain rooted in British standards, not just importing generic plastic and slapping an app on it.
Software can be copied in a week. A reputation for engineering excellence cannot.
In a volatile digital economy, the most secure investment is often the one you can actually touch.
British manufacturing is not dead. It just became the new luxury.
