Ali Aydan says; I recently walked through a prime residential development in London. The lobby featured imported marble. The glass was triple-glazed. The location was perfect.
Then I reached for the front door.
The handle was light. The lock mechanism rattled. It felt hollow.
In one second, the illusion of luxury collapsed.
The human brain is wired to associate weight with quality. When a buyer feels a cheap, plastic component in their hand, they subconsciously start asking questions. If the developer cut corners here, where else did they cut corners? They wonder about the wiring, the plumbing, and the foundations.
This is the hidden cost of “value engineering” the touchpoints. You save twenty pounds on a lock, but you lose the buyer’s trust before they even step inside.
At DORIX, we argue that security hardware is not just a utility. It is an asset multiplier.
We engineer weight, silence, and precision into every lock. When a potential buyer opens a door secured by DORIX, they feel the solidity of a vault. They feel the “Quiet Luxury,” that the rest of the building promises.
Do not let a cheap lock devalue a premium asset.
Luxury is not just what you see. It is what you feel.
