An Expert Panel feature on how founders and BD leaders can tap into the solo economy for sustainable growth.
My contribution focuses on one idea that keeps proving itself: the solo economy isn’t a niche. It’s a structural shift in how people work, spend, and buy. The businesses that treat solo professionals, freelancers, and independent operators as a serious commercial segment, rather than a residual audience, are the ones positioned to grow with the trend instead of around it.
Worth reading alongside the other members’ perspectives. Each answer takes a different angle on the same question, and the range of views is where the real value sits.
Read the full piece here: https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2026/04/17/how-to-tap-the-solo-economy-for-sustainable-growth/
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Ali Aydan: Fresh on Forbes Business Development Council
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