Markets are battlefields. Competitors are opponents.
Success comes to those who think strategically, not just work hard.
In The Art of War, Sun Tzu teaches timeless lessons on strategy, leadership, and competition; principles that apply to business just as much as war.
Here are 3 powerful lessons from the book:
1️⃣ Win before the fight begins.
• The best leaders don’t react; they anticipate.
• The smartest move? Position yourself so you win before the battle even starts.
2️⃣ Appear weak when you are strong.
• Sun Tzu says: “All warfare is based on deception.”
• Sometimes, the best strategy is to stay low-key while working behind the scenes to dominate.
3️⃣ Speed matters more than size.
• Small, fast, adaptable teams often beat bigger, slower ones.
• It’s not about having the most resources; it’s about using them wisely.
💡 Biggest takeaway? In business and life, strategy beats strength. Think ahead, move fast, and never fight a battle you don’t need to.
What’s the smartest business strategy you’ve ever used? – Ali Aydan

Ali Aydan: Business is war
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