Business isn’t about easy decisions

Ali Aydan: Business isn’t about easy decisions

It’s about surviving the hard ones.

Most leadership books give you frameworks and strategies. This one gives you reality.

In The Hard Thing About Hard Things, Ben Horowitz shares raw, unfiltered lessons from the brutal side of running a business: firing people, managing crises, and making impossible choices.

Here are 3 powerful lessons from the book:

1️⃣ There are no perfect decisions, just tough ones.
• Sometimes you have to choose between bad and worse.
• Easy choices don’t define leaders; they’re made in tough moments.

2️⃣ Fire fast, hire slow.
• Keeping the wrong people destroys a company faster than losing money.
• Great culture isn’t about perks; it’s about having the right team.

3️⃣ There’s no secret formula, just resilience.
• Every CEO struggles, even the best ones.
• The key? Keep going when everything says stop.

💡 Biggest takeaway? The hardest part of leadership is making calls when there’s no clear answer. That’s what separates winners from the rest.

What’s the toughest leadership challenge you’ve faced? – Ali Aydan

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