“If we only do what we’re familiar with, we might miss what we’ve been made for.” – Bob Goff
This quote has stuck with me for years. In leadership, it’s tempting to cling to what we know. But comfort can quietly block progress.
Here’s what I’ve learned about leaning into uncertainty:
1. Comfort limits creativity
Repeating the same playbook dulls innovation. The biggest leaps I’ve seen happened when we chose to challenge what felt familiar.
2. Fear can be a good signal
If something feels uncomfortable, it’s often pointing you toward growth. I’ve learned to treat hesitation as a reason to look closer, not back away.
3. Your future needs new tools
What got you here was important, but it won’t take you forward unless you evolve. Growth often means trading old habits for new thinking.
Here’s the perspective shift that’s helped me most:
The real risk might be staying where you are, not stepping into something new.
And as leaders, it’s not just about growing ourselves. It’s about creating a culture where our teams feel safe enough to stretch too.
What’s one moment where stepping into the unknown helped you grow? – Ali Aydan

Ali Aydan: Growth Doesn’t Live in Your Comfort Zone
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