I used to think growth came down to strategy and execution.
But over time, I’ve seen something else move the needle more consistently: relationships.
Not theory, lived experience.
• Big opportunities usually start with a conversation. Not a pitch deck.
• The right people give you feedback that makes you sharper.
• Credentials get you in the room, but trust closes the deal.
Strategy matters. But if you’re not building your network, you’re leaving growth on the table.
Who’s the one person you should reach out to this week? – Ali Aydan
Ali Aydan: The skill that lands more deals than strategy ever will
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