We are betting on silence.
In 2025, the access control industry obsessed over adding more.
More integrations. More flashing lights. More complexity. Competitors raced to pack functionalities into door handles until they looked less like architectural hardware and more like toys.
We took a different path at DORIX.
We analysed the market and realised that high-net-worth clients and asset managers suffer from feature fatigue. They do not want a door handle that demands attention. They want technology that disappears.
So we stripped it back.
We focused on the weight of the steel. The speed of the encryption. The tactile dignity of the experience.
Partners often ask me why we do not chase every new tech trend. The answer is simple.
1. Clutter is a liability.
Every unnecessary feature is a potential point of failure. Reliability is the only metric that matters in security.
2. Luxury is quiet.
True status does not need to shout. It just works.
3. Assets must last.
A trend fades in twelve months. Good design lasts a decade.
While others fight for the early adopter market, we are capturing the legacy market.
We are not building for the next tech cycle. We are building for the next generation.
In a world of noise, the strongest signal is silence.
Do you view “feature density” in hardware as a value-add or an operational risk in 2026?
Ali Aydan: The smart security market is noisy.
•