It’s the Whole Foundation.
Over two decades leading global teams has taught me many things, but one lesson stands above the rest: trust makes or breaks everything.
Without it, even the best strategy crumbles. With it, teams move faster, think bigger and stick together when things get tough.
Here’s how I make sure trust stays front and centre:
1. Say what needs to be said
Honest conversations build faster momentum than polished speeches. Whether explaining a tough call or admitting uncertainty, open communication always sets the tone for a real connection.
2. Keep your word
It’s simple, if I say I’ll do something, I follow through. That consistency creates a culture where people know they can rely on each other.
3. Be human, not a headline
For years, I thought leaders had to have all the answers. I was wrong. Admitting I don’t know everything invited stronger ideas, better questions and deeper bonds across the team.
4. Win together, own the setbacks
Every win gets recognised, every lesson gets shared. If something doesn’t go to plan, I don’t pass the blame. That mindset builds loyalty, not fear.
5. Let go so others can step up
Delegation isn’t about offloading tasks. It’s a way of showing confidence in your team’s abilities. People rise when they know they’re trusted to lead.
A quick thought
Trust doesn’t show up on spreadsheets, but it’s the reason results happen in the first place.
What’s your go-to way to build trust with your team? Let’s share what works. – Ali Aydan

Ali Aydan: Trust Isn’t a Perk.
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