Most businesses never break past “good”. Few become truly great.
In Good to Great, Jim Collins studied companies that outperformed their competitors for decades. His conclusion? Greatness is a choice and it comes down to leadership, discipline, and the right strategy.
Here are 3 powerful lessons from the book:
1️⃣ Great leaders are humble but driven.
• The best CEOs aren’t ego-driven. They give credit to their teams and take responsibility for failures.
• They lead with quiet confidence, not loud charisma.
2️⃣ Get the right people on the bus.
• Before setting a vision, Collins says, hire the right people and remove the wrong ones.
• The right team will find the right direction—because talent is the real competitive advantage.
3️⃣ Focus on what you do best.
• Great companies follow the Hedgehog Concept; they master what they’re best at, what they’re passionate about, and what drives their business.
• Everything else? They ignore.
💡 Biggest takeaway? Good is the enemy of great. If you settle, you’ll never reach your full potential.
What’s the best leadership lesson you’ve learned in business? – Ali Aydan

Ali Aydan: Why do some companies thrive while others stay average?
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