Why do some companies thrive while others stay average

Ali Aydan: Why do some companies thrive while others stay average?

Most businesses never break past “good”. Few become truly great.

In Good to Great, Jim Collins studied companies that outperformed their competitors for decades. His conclusion? Greatness is a choice and it comes down to leadership, discipline, and the right strategy.

Here are 3 powerful lessons from the book:

1️⃣ Great leaders are humble but driven.
• The best CEOs aren’t ego-driven. They give credit to their teams and take responsibility for failures.
• They lead with quiet confidence, not loud charisma.

2️⃣ Get the right people on the bus.
• Before setting a vision, Collins says, hire the right people and remove the wrong ones.
• The right team will find the right direction—because talent is the real competitive advantage.

3️⃣ Focus on what you do best.
• Great companies follow the Hedgehog Concept; they master what they’re best at, what they’re passionate about, and what drives their business.
• Everything else? They ignore.

💡 Biggest takeaway? Good is the enemy of great. If you settle, you’ll never reach your full potential.

What’s the best leadership lesson you’ve learned in business? – Ali Aydan

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