Working harder isn’t the solution. Working smarter is.
Michael Gerber warns against the Technician Trap when business owners believe that if they just work harder, things will improve.
But here’s the truth:
🚫 More hours won’t fix a broken business model.
🚫 More hustle won’t replace clear systems.
🚫 More effort won’t create more freedom unless you build a business that runs without you.
What actually works?
✅ Delegate. Let go of tasks that don’t need you.
✅ Systemize. Create step-by-step processes for repeatable success.
✅ Think like a CEO. Your job is to grow the business, not just work inside it.
Because the goal isn’t to work more. It’s to build something that works for you.
What’s the one thing you need to let go of in your business? – Ali Aydan
Ali Aydan: Why Hard Work Alone Won’t Save Your Business
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